Content marketing is all about attention. Grappling with the short attention span of the reader to send in a positive message helps to generate leads and to draw in sales. Writers need to take the right approach to enhance viewer response and to bring appreciation among audiences. Here are some steps that stimulate your content to get readers talking.
Aim for viewer-relevant content
When writing content, aim to create content that tugs at the need of your readers. This opens a door for conversation, and for interest in your product. In other words, aim to bring content that has the reader at the centre of the picture, and strives to fulfill some element of his needs. Content that readers find relevant is sure to get a pass from all audiences, and is the bedrock for all forms of content-based marketing.
Strive to build trust with readers
Quality content eliminates doubts and anxieties in the mind of the reader. Giving the reader education about something that he or she needs convinces them that they’re reading from a source that is credible and who know how to address their needs.
Trust is the most crucial element for making sales and building a lasting, credible image. To create content that viewers find trust in, develop content with an empathetic approach. In other words, write with the view of the reader. Understand the problems that they might have, and the specific needs that your content has to approach. Add in anecdotes, anolagies and interesting metaphors in your writing to create a more humane touch. This helps to tell a story, rather than just develop content. Display your receptiveness in the eyes of the reader by asking for sincere feedback and for questions if they have any. All of these go a long way in bridging that initial barrier of trust with readers that all business is built on.
1. Use people’s psychology to incite reaction
The aim of good writing should be to incite an emotional response in people’s minds. A strong marketing technique is using writing to evoke a stronger connection with the reader’s consciousness with the world. In other words, giving people the idea that they are missing out on something than the rest of society is a powerful marketing trigger. Guest content should aim to boost brand image and elicit a positive response in such a manner. Also a good technique is giving readers a strong offer, thereby tapping into their fear of missing out on good deals. Adding eye catching details to the heading that make the reader not want to pass up such an opportunity is also a good way. For example, titles such as “How I made a million dollars in a year” and many others float around all the time on the net, and we more often want to click such pages than not. This is due to the powerful psychological response that the content’s heading here features, which motivates people to act so as not to miss out on something attractive that they see.
2. Strengthen reader attention by reducing elements of distraction
The blog page needs to be formatted in a manner that suits many tasks, including portraying links and ads, while at the same time, preserving the user’s attention. When reading a page online, viewers are more likely to feel stimulated with a clear, ad free page than one cluttered and filled with them. Therefore, ensure that when you display content, you try to consolidate all the space for the content and to block out all else as much as you can. This helps to effectively gain all attention from audiences, thereby strengthening the entire process.
3. Tap into the reader’s urgency
A powerful driving force among drivers is the fear of missing out on a good offer. A limited time or availability in a product is a factor that is known to have brought great results in sales. Therefore, when writing content, aim to incite a small sense of urgency among readers by portraying a limited availability or a short duration offer. This ensures that readers make a renewed effort in reaching out to you for your product out a fear of passing off a good offer.
These are some great ways to capture your readers’ attention and to get them involved with your brand. Imbibing some of these tools in the craft of marketing is sure to bring a gradual rise in viewership and positive results in the long run.