Make the Phone Ring with Blogger Outreach and Content Curation
Blogger outreach and content curation are two of the most important parts of any marketing strategy. Here, you will find out how they benefit a business no matter how large or small it might be. Let’s take a deeper look at Blogger Outreach and Content Curation and how you can use the two for your business.
Few would deny that blogger outreach has torn down the barriers which once stood between a company and a potential client. Now, we see more and more businesses competing with big companies and having a fighting chance, which is something that wasn’t possible before. While in days of yore, having a big advertising budget meant that the small fries got crushed neath the competition. But now, creating awesome content means you are able to stay ahead of the curve and enhance the visibility of your brand in the process.
But first, to be fair, it’s not just the content which enables this. One can come up with the best copy in the world and it won’t mean diddly squat if no one is able to find it. This is where blogger outreach can make your business sing.
Blogger outreach is basically the process of reaching out to bloggers, who, in turn, reach out to their readers and help create ‘awareness’ of your brand. Contrary to popular belief, blogger outreach can be done both online and off, for instance, one could meet a potential blogger at an event, or you could also hire a blogger via email.
Building a relationship with a blogger will almost certainly mean that you can increase your prospects and ultimately reach that bottom line. It is no secret that bloggers who have experience in a market niche and a fan following can use those fans to spread the word of your product or service. This means your message gets to reach a wider audience and possibly go viral. So, what are the ways in which one could use blogger outreach for their business? The following lines are going to discuss just that.
A Blogger Outreach Can Be Used For;
The following are some of the ways in which blogger outreach can benefit a business when done right.
This means that a brand can use a blogger outreach program to spread their message about their product or service in their own words. This is a great way to get your message to a wider audience as one can tap in to the blogger’s audience, rather than having to start a marketing campaign from scratch.
It doesn’t really matter what it is you are selling. When you reach out to a blogger who will review your product for their readers, you are able to tap into their network. Product reviews are great, and positive product reviews are even better. Just make sure you offer the blogger something in return for their services.
Building a Relationship
So, you’ve come across a blogger who is happens to write for the same industry you work in, and the both of you share the same ideas as well. Reach out to them and build a relationship. More importantly, offer value to their blog by leaving a comment on something they’ve reviewed, which will help break the ice and help you start a conversation.
Build Broken Links
Reach out to see if you can correct broken links on established resources that you would like to get your links from. Doing so will help you get a higher rate of success in your blogger outreach ambitions.
Blogger outreach is one of the best ways for business owners to get their bloggers to make a guest appearance on their podcast or in a webinar. This will not only help the business in its cause, but will also be another leaf in the blogger cap, which will further strengthen their blog as an authority on a particular market niche.
Spread the Word
Blogger outreach also helps businesses spread their voice via guest posts on the influencer’s blog. But, before you do, just make sure that the blogger is okay with posting guest blogs. Remember, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.
Content Curation & its Benefits
Content curation is the process of sorting out and displaying the kind of information on your blog or business website which is relevant to your target audience and your brand. Nowadays, nearly 68% of B2B companies use articles or blogs to promote their businesses and almost all of them use the process of content curation as part of their online marketing strategy.
When it comes to using blogger outreach in a marketing campaign, content curation is the other side of the same coin. In other words, one simply cannot work without the other. The following are just some of the reasons why it is so important.
Increases Industry Knowledge
The online marketing landscape is changing constantly which means in order to stay on top companies have to use effective tactics like content curation. One of the most obvious reasons to use content curation is because it challenges you to lend your own voice on some of the hottest topics that are trending at the moment.
Establishes Trust and Credibility
Most if not all consumers rely on the recommendations they get from their peers, but they also search for valuable information from other sources as well. Content curation actually helps provide those readers with the information they need, which is turn, reflects on your credibility. Over time, the sharing will knowledge will help you build a strong trust with your readers, who will come to look at you as an authority in your niche.
Builds Brand Loyalty
More importantly, content curation shows your readers that you actually care about their problems, and that you don’t mind taking out the time to share useful information with them. The bottom line is, people feel a sense of loyalty towards a brand you has their best interests in mind.
Gives Your Brand a Voice
Needless to say a brand that has a personality of its own is much more easy to be likeable than one that doesn’t. Content curation enables a brand to offer their own commentary on a particular topic and share your thoughts on your blog, social media outlet or an email newsletter. This makes sure that your audience understands where you stand on certain topics, which interests them.
Inspire Your Audience
Just because you’re running a business does not mean that you need to talk about business all the time. It is quite okay for a company to share content that is solely for entertaining your online audience. But, this requires that you fully understand them before you set out to delight them. You can also use this formula for a better understanding of blogger outreach.
Influence = Number of followers x expertise x strength of relationship with your audience.
The internet is rich with interesting content that makes it easy for your voice to get lost in all the noise. Using content curation and blogger outreach are two marketing tactics that will lead your business to success…eventually.